The Importance Of Marketing The Most Lucrative Brand: YOURSELF There is a saying that goes, “If you don’t stand for something, you’ll fight for nothing.” Truer words have never been […] [...]

I’ve been critiquing and analyzing many sales/content pieces recently, mostly from friends, students and our very own copywriting team. Here are 5 tips/feedback i gave them about writing styles. BTW, […] [...]

I’ve been running Wordplay for 3 years. Still lots of things i need to figure out. But i’ve also figured out lots of other things. Here are the top 3: […] [...]

Are you going through any of these problems? – No Money – No Girlfriend – No Life – No whatever etc blah blah blah Then this is THE MOST IMPORTANT […] [...]

People think they know what copywriting is about. Most don’t actually. And they can’t, unless they’ve been doing this awhile, like me. I corrected some of my students’ misconceptions about […] [...]

Dear Entrepreneur/Business Owner, In the course of my work as a marketer, I frequently meet ambitious entrepreneurs and business owners like you. Inevitably, our conversations mostly revolve around copywriting/marketing, and […] [...]

Quick question: How many of you have had a NEAR-DEATH EXPERIENCE due to your job? Because I have. And it scared me enough to leave it. And by the way, […] [...]

  Many businesses have a great product or service. But for some reason, these businesses seem to lose a large chunk their market share to other companies with “lesser” or […] [...]