Many do not know their competition well. They think that just by doing their own thing to the best of their abilities, then it’s enough. That customers will flock in […] [...]

When I look through some of my clients’ copy (before they engage me), i realise that many of them are committing copywriting’s biggest sin: Being Boring! They write their their […] [...]

But that doesn’t mean it doesn’t have “artsy” elements to it. If there’s one powerful art to a killer copy, it’s finding the right words to paint a vivid picture […] [...]

I’ve worked with plenty of established brands/companies. I’ve also worked with some smaller and newer ones. What i realised is that for my persuasive copywriting skills, getting results for these […] [...]