A few weeks back, there was this guy who copied my copy. Then he signed up for my website persuasive analysis. So i gave him some feedback on why this […] [...]

During a meeting with a client, I was telling her about my Japan trip, and how I spent almost half the time cooped up in some café doing copy and […] [...]

There’s one problem many service providers seem to face: Being Seen As A Commodity By Their Clients. It’s such a shame, because many service providers, be it web designers, facebook […] [...]

No matter how good your campaign or how slick your copy, it’ll probably fall flat if you don’t understand your target market well enough. That’s because copywriting and marketing is […] [...]

One question I always like to ask business owners: Why should I buy your products/engage your services instead of your competitors’? (My trademark question) Basically, I’m asking for their Unique […] [...]

All successful businesses have one thing in common: Constant education to their prospects about the perks of doing business with them. This can be done through ads, social media, brochures, […] [...]

Everyone fighting for the same limited number of customers, yet no one has a discernible advantage over the other. Profits will always be meager in that kind of setting. They […] [...]

Would you like to know how to consistently write killer copy that can instantly convert your prospects into rabid buyers who’ll buy from you time and time again? Here’re 3 […] [...]

Coming up with a strong USP (Unique Selling Proposition) is always a big challenge for many businesses. But if you do manage to find one, it can definitely help you […] [...]

If you’re a serious entrepreneur or business owner, you’re probably big on reading business related non-fiction books. For persuasive copywriting specifically, there’re many awesome books out there that share powerful […] [...]