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There’s one problem many service providers seem to face: Being Seen As A Commodity By Their Clients. It’s such a shame, because many service providers, be it web designers, facebook […] [...]

No matter how good your campaign or how slick your copy, it’ll probably fall flat if you don’t understand your target market well enough. That’s because copywriting and marketing is […] [...]

One question I always like to ask business owners: Why should I buy your products/engage your services instead of your competitors’? (My trademark question) Basically, I’m asking for their Unique […] [...]

All successful businesses have one thing in common: Constant education to their prospects about the perks of doing business with them. This can be done through ads, social media, brochures, […] [...]

Everyone fighting for the same limited number of customers, yet no one has a discernible advantage over the other. Profits will always be meager in that kind of setting. They […] [...]

Would you like to know how to consistently write killer copy that can instantly convert your prospects into rabid buyers who’ll buy from you time and time again? Here’re 3 […] [...]

Coming up with a strong USP (Unique Selling Proposition) is always a big challenge for many businesses. But if you do manage to find one, it can definitely help you […] [...]

If you’re a serious entrepreneur or business owner, you’re probably big on reading business related non-fiction books. For persuasive copywriting specifically, there’re many awesome books out there that share powerful […] [...]

Many do not know their competition well. They think that just by doing their own thing to the best of their abilities, then it’s enough. That customers will flock in […] [...]

When I look through some of my clients’ copy (before they engage me), i realise that many of them are committing copywriting’s biggest sin: Being Boring! They write their their […] [...]